Generation Z

Generation Z, often referred to as Gen Z, is the demographic cohort that follows the Millennial generation, typically defined as individuals born from the mid-to-late 1990s through the early 2010s. This generation is characterized by having grown up during a time of rapid technological advancement, particularly with the rise of the internet, social media, and mobile devices. As digital natives, Gen Z is known for their comfort with technology and their ability to communicate effectively through online platforms.

Socially and politically conscious, members of Generation Z are often engaged in issues such as climate change, social justice, and diversity. They are also influenced by a globalized worldview, shaped by access to information and diverse perspectives through digital media. This generation tends to value authenticity and transparency from brands and institutions, and they often prioritize mental health and well-being.

The unique experiences and challenges faced by Gen Z, such as economic uncertainty and the impacts of the COVID-19 pandemic, have further shaped their identities and worldviews, making them distinct from previous generations.