Influencers

Influencers are individuals who have the ability to affect the purchasing decisions of others due to their authority, knowledge, position, or relationship with their audience. They typically have a significant following on social media platforms or other online channels and leverage this reach to promote products, services, or ideas. Influencers can be found across various niches, including fashion, beauty, fitness, travel, technology, and more. Their influence stems from their perceived authenticity and ability to connect with followers on a personal level, making their endorsements or recommendations more impactful than traditional advertising. Brands often collaborate with influencers to enhance their visibility and credibility in the marketplace.