Generation Z

Generation Z, often abbreviated as Gen Z, refers to the demographic cohort born roughly between the mid-to-late 1990s and the early 2010s. This generation follows the Millennials and is characterized by being the first to grow up in a fully digital world, having been exposed to the internet, social networks, and mobile devices from a young age. Gen Z is known for its unique attitudes, behaviors, and cultural influences that distinguish it from previous generations. Key traits often associated with Generation Z include a strong inclination towards social justice, environmental activism, and diversity. They tend to value authenticity and inclusivity, often preferring brands and initiatives that align with these principles. Furthermore, this generation is heavily influenced by technology and is adept at navigating social media, which plays a critical role in their social interactions and identity expression. As they enter adulthood, Generation Z’s consumer habits, educational preferences, and work expectations are shaping societal trends and contributing to ongoing cultural shifts.